LRK GROUP is a Greater China focused Integrated Marketing Communications company. Started in 2012, the has offices in Beijing, Shanghai, Xiamen and Hong Kong.
With a 6 years history of working with large Fortune 500 companies, LRK is reputed for its bespoke solutions that are culturally relevant, conceptually cutting edge, and commercially competitive.
LRK began its’ journey focusing on traditional Above the Line (ATL) marketing strategies. However, as Chinese and global markets have evolved, LRK has become a Through the Line (TTL) firm that blends both traditional mass-market outreach with new media.
LRK Group是一家专注于在大中华地区进行整合营销传播(IMC)的公司。公司成立于2012年，在北京、上海、厦门、香港设有办事处。
LRK长期为世界五百强企业提供具有强烈文化特征，前沿概念以及极富竞争力的定制化整合营销解决方案。
起初，LRK专注于传统的线上(ATL)营销策略，随着中国乃至全球市场的不断演进，LRK也成为一家融合传统市场策略及新媒体推广于一体的全线业务(TTL)公司。
Event Creative and Management
One of the core competencies of the group is in building and executing interactive events for our clients. From small internal meetings, large team brand building exercises, Executive meetings, VIP events, pop-up stores, gala dinners, to conferences and large shows LRKs has over a decade of experience in this industry.
LRK believes that both creative design and execution are key to the success of an event; we pay attention to every detail and build events with creative ideas and meticulous organization.
活动创意与执行管理
我们拥有一支充满活力、高效、责任感强的专业团队，近十年的设计与执行的丰富经验，专对项目的论证、策划、运作、执行及管理，并与众多权威机构建立了良好的战略合作关系。
我们一直以激情和创意贯穿客户的每一个需求，恪守”诚信务实,追求卓远”的经营理念，力求规范化、专业化、品牌化、国际化。我们深知，活动的创意和执行缺一不可，我们追求充满活力的活动体验，也强调每一个细节的完美处理。
MOBILE & MULTIPLE MEDIA MARKETING
Human interaction is increasingly through mobile telephony. LRK helps it clients to rapidly deploy mobile based consumer (as well as internal team) strategies. From mobile couponing, to mobile brand zones, iBeacons, social network engagement, and app development, our group builds and manages customized content platforms.
线上传播、营销推广
在互联网时代，线上传播的重要性不言而喻。我们在过去几年，对这部分业务进行了积极的部署，并与线下活动相结合， 带给客户更经济更有效，更专业的传播实践。
Technological shifts have forced companies to look at a wider marketing picture, re-aligning their communications strategies and to see the world the way their consumer sees it – as a constant flow of information from multiple indistinguishable sources. LRK uses its IMC strategies to help clients avoid duplicate messaging, capitalizing on the synergy among multi-media promotional tools – especially mobile - creating more effective marketing programs and maximizing brand return on investment (ROI).
层出不穷的技术演进已迫使企业更关注完整的营销格局，并基于客户的视角，根据不同平台的信息流重新调整传播策略。我们的移动与多媒体营销，帮助客户避免信息的重复使用，利用多媒体促销工具的协同效应，尤其是移动方式，形成更有效的营销方案，将品牌的投资回报率（ROI）最大化。
Video Production
由原好莱坞创意总监、编剧、导演Dave McVeigh带领的视频团队，曾服务于迪斯尼、环球影城、HBO等客户，于2014年加入LRK，专注于开发中国区企业级大客户的视频业务。
Creative Design
我们的设计团队由国内外专业的设计师组成，在3D、平面设计方面，为客户提供耳目一新的设计作品。
为了能够持续不断地向客户提供最优质的产品及服务, LRK始终如一地进行着革新, 发动创意团队保持先锋地位, 避免营销和品牌推广行业的最大问题——“惰性” 该问题在这个行业长期存在, 使我们忘记这个世界始终在前进, 一直在走向未来, 而且会更繁荣...... 我们也必须与世界保持同步。 以严谨的充满激情的态度, 将每一个工作做到完美, 同时不断的提升自己, 与我们的客户共同成长。
